What is a Cookie? ‘Cookies’ are small text files that websites may place on your computer, mobile device or tablet. They’re used to remember what you have done on a website in order to improve your browsing experience, to help remember log-ins, or to provide advertising while visiting a particular site.
What is a Web Beacon? Web beacons are images embedded in a web page. We use web beacons to see which of our email messages are opened or forwarded so we can better understand what types of email messages our customers are interested in and how we can improve our communication with our customers.
Why do we use them? We use different types of cookies for different functions. Some cookies allow you to stay logged in while you browse our site. If you didn’t have a cookie for this purpose, you would need to log in every time you loaded a different page from our site. We think this would be a very annoying experience. Cookies help us identify which of our articles, discussions, videos or documents are the most popular and what type of journey a visitor has through our sites. After all, we don’t want to spend a lot of time publishing things no one is interested in. We place a cookie when you visit a page on which we show an advert. This helps us to collect anonymous information about how frequently adverts are clicked and to understand how interesting and attractive our adverts are. We don’t pass this information to third parties. A list of all the cookies we use, along with our advert network and technology partners can be found in our cookie list.
Some of the functionality of our website will be lost if you delete all cookies. All of the popular browsers allow you to change your cookie settings. These settings are usually found in the ‘options’ or ‘preferences’ menu of your browser. To help you better understand these settings, the following links may be helpful to you, otherwise you should use the ‘Help’ option in your browser for more details. Chrome Internet Explorer 7 & 8 Internet Explorer 9 Internet Explorer 10 Firefox Safari We recommend visiting www.aboutcookies.org. for more information about cookies and how to manage them.
Our Primary Technology Partners: We work with, and use the following companies to maintain and improve our website. We ensure that any company that works with us and collects data, satisfies data protection requirements. If you have any questions at all, please feel free to contact us and we’ll be happy to help.
Google Analytics We use performance type cookies such as Google Analytics to better understand how visitors use our site, for example, which pages are viewed, how long customers spend visiting a particular page and how often they return to visit our site. This information assists our marketing and sales teams to understand which of our pages are performing well and which pages require improvement.
Salesforce We use Salesforce to manage our email campaigns as well our CRM systems. Additionally we use Salesforce DMP as our data management platform. It is used to help us better understand our audience and to serve more relevant advertising based on your browsing activity.
Twitter GSMA uses a Twitter ‘badge’ and ‘button’ as a quick way for users to post information, articles or stories from our sites to their Twitter account. Using this function requires the user to enter their twitter account details, but neither this, nor any other personal information is collected by GSMA in this process.