Sharif Lukman Mahfoedz - GSMA Mobile 360 Series

Sharif Lukman Mahfoedz

Sharif Lukman Mahfoedz

Group Head Enterprise Product & Marketing


PT XL Axiata


Sharif is an experienced marketing professional who is passionate about innovation and technology with 15 years of experience in the Industry. Currently he is heading enterprise unit of XL Axiata helping companies improve their businesses with an array of digital communication and collaboration tools. Prior to this, Sharif held several senior management positions in tier-1 operator in Indonesia, Indosat Ooredoo, delivering a complete go-to-market in 3G/4G, Device Management and Digital core proposition role. Before joining XL Axiata and Indosat Ooredoo, sharif have held Product & Marketing position in an fast growing telecommunications vendor as in Huawei Technologies Indonesia. Having a unique experience both in vendor & operator environment, sharif now completes his portfolio to have worked in both Consumer & Enterprise market in telecom business.


He holds a Bachelor’s degree in Information Technology & Commerce from Curtin University of Technology (Western Australia).

Sharif is an open-minded and curious person. He enjoys traveling, sports and photography.