Amanda Long - GSMA Mobile 360 Series

Amanda Long

Amanda Long

Director General


Consumer International


Amanda Long is Director General of Consumers International, the world federation of 200 consumer groups from 100 countries that serves as the only independent and authoritative global voice for consumers. Established in 1960 Consumers International works for a fair, safe and sustainable future for all consumers in a global marketplace. Consumers International plays an important role in development of consumer protection in key international decision-making fora including UN bodies, OECD and G20.


Amanda joined Consumers International following a successful career working with blue-chip multinational FMCG corporations, public sector and small/medium-sized enterprises.  She has broad sectoral experience including retail, food and FMCG manufacturing, water and public utilities, health, fisheries, agriculture, horticulture and creative/media industries.

She has an exemplary track record in business, social enterprise and the public sector. 

She has pioneered innovative corporate social responsibility and worked with global businesses and NGOs to forge ground-breaking partnerships to drive powerful change.


Amanda was shortlisted for the ‘Public Service’ category at the First Women Awards in 2011, recognising trailblazing women and was awarded the ‘Responsible Business Game Changer’ Award by HRH Prince Wales charity, Business in the Community in 2012.