Mobile Video & Content
In recent years there has been a huge shift in the way that we consume content. New device formats and increased connectivity have changed the world of entertainment and interaction for millions of users. Consumers now expect access to a wide range of content and services instantly, and seamlessly, across a range of devices. This is a time of major disruption, and opportunity, across the entire content value chain. It is crucial that operators position their content strategies correctly – get it right, and they stand to reap the benefits of new revenue streams, enhanced brand perception and increased engagement with their customers. This is often easier said than done in a highly competitive and crowded market, where agile companies have deep pockets and are producing hugely popular, original content of their own. Content is often seen as the key to customer acquisition and retention and operators are well on their way in the journey to become fully fledged digital media and entertainment companies.