Mobile for Development – Connected Women : Accelerating Digital and Financial Inclusion for Women
In today’s increasingly connected world, women are being left behind. A significant gender gap in mobile phone ownership and usage in low- and middle-income countries, particularly in mobile internet and mobile money services, is hindering growth for the mobile industry and means women are missing out.
This interactive session will detail some of the key measures that help to drive digital and financial inclusion for women. It will also review the activities that the mobile operators who have signed a Connected Women Commitment are executing to reach more women in their respective markets. We will also share the research findings on mapping the mobile money customer journey, and showcase the value of gender- disaggregated data in identifying opportunities for better targeting, and reaching women with mobile money..