Messaging as a Platform Seminar: RCS The future of operator messaging - GSMA Mobile 360 Series

Messaging as a Platform Seminar: RCS The future of operator messaging

Side Events

Date & Time

Wednesday, 12 Jul

10:00 - 13:00

– SMS is one of the most universal forms of communication, used by billions of people worldwide. And it is now undergoing a fundamental upgrade. The mobile industry is accelerating the availability of Advanced Messaging, a consumer experience that can hold its own in the highly competitive messaging space.  Built on one specification, the GSMA’s Universal Profile (UP), operators worldwide can provide an open, consistent, and globally interoperable messaging service, leveraging on chatbots and plugins that create a richer experience for consumers and allow business to realise the application-to-person potential of IP messaging.


– Aimed at operators and digital service providers looking to offer advanced messaging to their customers, the Seminar will highlight the central role operators can play in the future of Messaging as a Platform through partnerships and industry collaboration, that will deliver a unified, consistent and engaging user experience that can be scaled to create a global community.
In order to attend this seminar, please contact us to register your interests.




10:00 – 10:30

Welcome & Introduction
•GSMA Future Networks – RCS The future of operator messaging wide industry support

•Partner engagement & Roadmap
•Universal Profile – the big picture

Angela Wamola,
Strategic Engagement Director, GSMA Sub Sahara Africa

10:30– 11:20

Google-Jibe RCS
Product Overview

·  Android Messages & the GSMA Universal Profile

·  Jibe Cloud and Hub

Ecosystem Momentum

Roadmap & RCS Business Messaging
•Q&A Session

Johanna Kollar, Google Business Development Manager,

Communication Products & Services, EMEA

11:20 – 12:10

•Presentation on ZTE  hosted solution
•Q&A Session

FengRui, ZTE

Director of Strategic Cooperation

12:10 – 13:00

Samsung RCS 
• An end-to-end operator solution
• Building a platform for fast adoption and scale
• Getting the business model right
•Q&A Session

Val Zinchenko, Samsung Director, Product and Service Innovation