GSMA RCS Business Messaging Lab::GSMA RCS Business Messaging Lab - GSMA Mobile 360 Series

GSMA RCS Business Messaging Lab


Date & Time

Wednesday, 05 Jun

11:00 - 18:30


Sponsored by:


The Future Networks Programme will be hosting the twenty-fourth GSMA RCS Business Messaging Lab at M360 LatAm on Wednesday 5th June 2019 sponsored by Infobip.

Attending a GSMA RCS Business Messaging Lab will allow you to contribute to the future of business messaging. From designing customer experience to informing the GSMA standards, your contribution will ensure an open ecosystem that works together to realise the value estimated by 2020 of $74 billion. Networking is a major part of the Lab series, and individuals have made important connections at the Labs they have gone on to work with.

The Awareness Lab is aimed at companies that are new to RCS. The purpose of these Labs is to provide individuals with an understanding of the Operator RCS service, the GSMA Universal Profile standard, the RCS Ecosystem (Operators, Brands, Technology Companies and Marketing Companies), RCS global deployment, handset adoption, customer experience, brand trials, commercial models and privacy, and security and trust.

In addition to taking advantage of important networking opportunities, you’ll also have the chance to hear from high-profile speakers on the following topics and more:

    • Global position of RCS
    • Achieving scale
    • Technical solutions
    • The business case for RCS Business Messaging
    • Brand campaigns and results


This event will be simultaneously translated into English/ Spanish.



11:00 – 11:15  Welcome to GSMA RCS Business Messaging Lab from GSMA and Infobip


Jill Cooper, Programme Marketing Director – GSMA

Anja Obradovic – Head of Carrier Relations & Partnerships Americas, -Infobip


11:15 – 11:30  RCS the Global Position


Catherine Maguire, RCS Ecosystem Engagement Manager – GSMA


11:30 – 11:50  RCS implementation path in AMX

– RCS implementation path

– RCS future

– RCS in Latam /AMX


Sergio Collazo Llerandi, Value Added Services Engineering Senior Director, Telcel and America Movil


11:50 – 12:20  RCS Business Messaging – brand testimonials

–  How Infobip is helping brands utilize the power of RCS to improve customer experience

– Live RCS business messaging campaigns in Mexico: Real-life use cases

– Infobip: Multiple approaches towards a complete messaging solution


Marko Erkic, Regional Manager – North LATAM – Infobip

Rebeca Gonzalez Huerta, Senior Marketing Manager Loyalty and CRM – Club Comex


12:20 – 12:40  RCS: where Advertising and Business Messaging come together

– Progress on RCS rollout in Telefonica Group

– Overview of first experiences/use cases in Telefonica Demo of Data Rewards via RCS (with TEF MX & IMI)


Mitchell Cutmore, A2P Messaging Development LATAM – Telefonica


12:40 – 13:00  RCS: How Enterprises are driving value through P2A messaging

– Consumer expectations around messenger channels for brand engagement

– Enterprise value gained through the automation of engagement

– Demonstration of a Telco Selfcare Bot


Paul Kingsbury, EVP Network Solutions – IMImobile


14:00 – 14:20  What’s next with RCS Business Messaging in Mexico?

– Update on brands and results

– RCS Rollout strategy in Mexico


Alexander Allemand, Business Development – Google


14:20 – 14:35  RCS in Mexico, exciting challenges and opportunities.

– Going beyond SMS

– More than user engagement

– What after RCS?


Angel Cisneros, Founder and CEO of Quiubas Mobile


14:35 – 14:50  Why the opportunity for RCS is Now

– P2P/A2P user growth 2018-2023

– The impact of business models on mobile operator RCS income

– How alternative revenue models can more than double the opportunity


Nick Lane, Chief Insight Analyst – Mobilesquared


14:50 – 15:05  Understanding the RCS business models and ecosystem

– Transformation of Content and Bulk VAS market with RCS

–  Explore collaborative models to expand the RCS ecosystem

– Multi Business Scenarios of RCS.


Juan Pablo Frias, Founder and CEO – Sendatel Telecommunications


15:05 – 15:25  Coffee Break


15:25 – 15:40  Reducing the friction for Aggregator-MNO integrations

– Facilitating brand onboarding

– Bot Developer Tools

– Enabling Brand Content Delivery


Carlos Aragón, Solutions Marketing Director – Enterprise Communications – Mavenir


15:40 – 15:55  RCS another channel to the Communication and Interaction Strategy

– RCS will replace absolutely SMS‽

– Challenges in the adoption of the RCS for companies.

– RCS Use Cases


Sergio Acevedo, CEO, Concepto Movil – Concepto Movil


15:55 – 16:45  Panel Discussion


Moderator: Fabio Moraes, Strategic Engagement Director – GSMA

Carlos Aragón, Solutions Marketing Director – Enterprise Communications – Mavenir

Mitchell Cutmore, A2P Messaging Development LATAM – Telefonica

Sergio Collazo Llerandi, Value Added Services Engineering Senior Director, Telcel and America Movil


16:45 – 17:00  Closing Statement


Anja Obradovic, Head of Carrier Relations & Partnerships Americas – Infobip


17:00 – 18:30  Networking Drinks Reception 

18:30 End


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