Data-driven product optimisation workshop - GSMA Mobile 360 Series

Data-driven product optimisation workshop

Side Events

Date & Time

Wednesday, 12 Jul

16:00 - 17:30

Description

The GSMA mAgri and mHealth teams have developed a set of tried and tested tools which are essential in making informed decisions around product improvement in order to deliver a quality experience and impactful service for end users. At this interactive session, the teams will share with product developers and owners a set of tools to assess and improve any mobile products/services. The Data-driven Design toolbox is inspired by GSMA’s latest mNutrition Initiative that has generated great results – i.e for mAgri, achieving over 5 million users and 60% active users in Dec 2016.

Registration for this workshop is encouraged as space is limited. Please email Nicole Darabian (ndarabian@gsma.com)