Changing India’s Internet Affordability Landscape
Although India has the third highest number of internet users by absolute number, behind only China and the United States, it also has the largest offline population in the world. Free services have recently boosted adoption, but are they sustainable? Smartphone adoption and usage are on the rise, yet services still have a hard time retaining users; churn rates are around 5% and the country has the highest app uninstall rates in the world. Just what needs to be accomplished to deliver services that are affordable to end users and economically viable for providers?
- Will consumers continue to enjoy the recent lowered pricing to internet?
- How countries abroad have made internet affordable
- Tackling user retention