Data Privacy Management for Customer Data
Personal data is becoming a valuable commodity, but it can only be used in a powerful value exchange between service providers and users if users know what personal data of theirs is being used, by whom and for what purpose. Redressing the balance of power in the user-service provider relationship is becoming critical to build a trust relationship between users and service providers. Ways to redress the balance of power in the user-service provider relationship are emerging via data privacy management solutions that enable users to take back control of their data and gain value from sharing it with service providers, as well as reap benefits for service providers. This session will explore data privacy management approaches and solutions that are emerging in this area.