Растущая роль оператора в сфере электронной торговли, финансовых технологий и развлечений
The Russian media market has seen a spike in growth in recent years, driven largely by the burgeoning e-commerce sector, predicted to be worth 17 billion euros in 2019 (Morgan Stanley). Many of Eurasia’s mobile operators have already made their first forays into digital banking services and have demonstrated appetite for further expanding their role. Digital identity can transform traditional commerce and services into more efficient and convenient e-commerce and e-services. E-commerce projects have received significant funding over the past years from both private and public backers, and the trend is likely to continue as the gold rush to create ‘Russia’s Amazon’ persists and competition intensifies. Relatedly, the FinTech sector is also enjoying steady growth, with Russia ranked third globally among the top 20 largest FinTech markets in 2017 (EY), thereby creating a wealth of opportunity for mobile operators to capitalise upon their position in the value chain. With so much at stake, this exciting session is set to provide an invaluable platform for the region’s leading e-commerce and entertainment authorities to convene and share their experience as we examine the operator’s expanding role in the market.