How Rural Indians May Beat Their Urban Counterparts Online
If Digital India delivers on its promise, rural India will eventually outstrip urban India in online consumption. The private sector has been actively engaging with rural consumers and expanding their markets. But the focus on rural India is not just about connectivity but stimulating internet usage. Technology companies have a responsibility for ensuring that they are meeting the needs of rural consumers who are empowered and able to use digital services.
– The challenges and opportunities that face corporations and technology companies
– Overseas case studies on rural development
– Aligning rural Indians to urban Indians’ digital consumption