GSMA Future Networks
Future Networks: RCS Seminar
Rich Communications Services (RCS) is one of the mobile industry’s fundamental innovations of recent years and will be crucial in supporting the modernisation of commerce and services in Africa. 55 operators across the globe have adopted the new communications platform. The upgrade of SMS to RCS will enable businesses to use their ever-increasing understanding of their customers’ needs and preferences to deliver highly personalised services, communications and offers in a market estimated to be worth $74 billion by 2021.
GSMA Future Networks presented the RCS Seminar at Mobile 360 – Africa which examined commercial opportunity and strategic imperatives in the Sub-Sahara region.
For more information on the GSMA Future Networks Programme, visit our website here.