Session 2: Access to Adoption: Actions for Increasing Consumer Engagement - GSMA Mobile 360 Series

Session 2: Access to Adoption: Actions for Increasing Consumer Engagement


Date & Time

Tuesday, 17 Jul

11:45 - 13:00


According to the GSMA’s Mobile Economy Report 2018, 4G will account for nearly a third of all connectivity in Africa by 2025. Yet, despite increased investment and increasing connectivity, the continent still has the largest digital divide globally. Conversation has now shifted from discussing the lack of access to the lack of adoption. 

Why then should Africa care about 5G?

Improving digital skills, creating local content and increasing awareness of digital services can help bridge this gap, but what specific use cases and applications can 4G or even 5G bring to Africa that will increase consumer engagement? How are consumers being empowered by mobile and will 5G really be a game changer?  


11.45-11.50 Chairperson Welcome

Christin Roby, West Africa Correspondent, Devex

11.50-12.00 Keynote 1: Investment impact in Africa

12.00-12.10 Keynote 2: Why are people still not connected?  

Ahmad Husseini, Head of Network Solutions – GCU MTN – Ericsson Middle East and Africa

12.10-12.20 Keynote 3: Is consumerism growing? 

Kenfield Griffith, CEO mSurvey

12.20-13.00 Panel Discussion: Adoption of digital services in Africa

Aurélien Duval-Delort, Founder & CEO, Bizao 

Karanvir Singh, CEO, Yego Moto

Mahir Sahin , Head of Africa, Google

Ameya Upadhyay, Principal, Omidya Investment

Fernando Gordo, Director, Chief Transformation Office,