Reliving Mobile 360 - Latin America in Mexico City - GSMA Mobile 360 Series

Reliving Mobile 360 – Latin America in Mexico City

Last week Mobile 360 – Latin America returned to Mexico City for the first time since in 2016. The three-day event brought in over 1,500 attendees to discuss a variety of topics that fall under the overarching theme of “Intelligently Connecting to a Better Future.”

On the first day, senior industry leaders discussed the opportunity of intelligent connectivity and the transformational impact it will have on industries, societies and economies. Speakers presented regional examples of the new industry solutions powered by the combination of AI and IoT with high-speed, reliable and cost-effective networks.

The second day focused on digital transformation. Industry executives shared strategies for fostering business agility, guidance on how to maintain consumer trust and opportunities to create value from data.  From established enterprises to the latest start-ups, every organization must be agile and embrace new technologies to succeed in the global digital economy.

There is a huge opportunity in Latin America to create real value from increased investment in new technology and infrastructure. And we must continue to convene as an industry to discuss the impact new technologies or business strategies will have on society at large.

Day 1 – Intelligently Connecting to a Better Future

Opening Keynote Intelligently Connecting Latin America
Intelligent connectivity enables transformational new capabilities that will positively impact industries, societies and economies. Creating an intelligently connected world requires a combination of Artificial Intelligence and IoT with high-speed, reliable and cost-effective networks.

“One of the big challenges is to adapt your company in to the new way of doing business. You must implement agile strategies, attract new employees and train old employees in the new way of doing business.” Said Carlos Alberto Morales Paulin, CEO, Telefonica Mexico

The 2019 opening keynote featured mobile operators, regulators and ecosystem stakeholders who shared their approach to intelligent connectivity, guidance on how it will impact industries in the region, and a timeline for realizing its full potential.

  • Javier Piniero, Head of Latin America, GSMA
  • Mats Granryd, Director General, GSMA
  • Secretary Javier Jiménez Espriú, Secretary of Communication and Transportation
  • Carlos Slim Domit, Chairman of the Board, America Movil
  • Gabriel Oswaldo Contreras, Comisionado Presidente, IFT
  • Laxmi Akkaraju, Chief Strategy Officer, GSMA
  • Eduardo Gutierrez, Presidente, IBM de México
  • Carlos Alberto Morales Paulin, CEO, Telefonica Mexico

“AI is becoming very key to the business process. Most businesses will invest in and integrate AI solutions in the next two years… we must prepare people for the new solutions that will be coming from my customers.” Said Eduardo Gutierrez, Presidents IBM Mexico

Mobility in Action: The Impact of Future Networks
The demand for fast, reliable and affordable connectivity is one of the biggest challenges for operators and governments in the region. With 5G just around the corner, industries must optimize for the connectivity available today, while preparing for the opportunity of future networks. During this session, leaders shared examples of how connectivity will transform industries in Latin America. View full session details.

Unlocking the Potential of AI and IoT
Industry analysts have projected that over 20 billion connected devices will be in the market by 2020. These IoT devices and sensors will produce unfathomable amounts of data. When combined with the power of AI, this data can create valuable business insights and can improve human potential. However, these technologies can also have significant societal impact. This session looked at the opportunities AI and IoT create for a variety of industries in Latin America, as well as the ethical challenges around data security and the future of work. View full session details.

Regulatory Session – Connecting the Region
The Regulatory Session brought together industry stakeholders from across Latin America to discuss topical issues related to connectivity in the region. This year, key topics for debate included spectrum policy, deployment of new telecommunications infrastructure, and the taxation of mobile connectivity. This session hosted a lively discussion between policy makers, regulators, mobile operators and ecosystems players. View full session details.

Day 2 – Digital Transformation: Changing Latin America Today and Tomorrow –

The Power of Data and the Impact of Automation
The world around us is becoming a web of connected devices and services. This vast amount of data generated is already a vital part of the decision to personalise content, products and experiences. Having said that, the amount of available data far exceeds the ability to process it for most enterprises, so an opportunity to better understand the customer base and make important decisions often goes untapped. How can companies become data-driven whilst maintaining their core business at heart? How much data is too much data?

  • Leticia Pautasio, Editor in Chief, TeleSemana
  • José Murillo Garza, Chief Analytics Officer, Banorte
  • Marilú López, President, Chapter Mexico, DAMA
  • Daniel Vaughan, Director, Big Data, Telefonica Mexico
  • Javier Hauss, Regional Head of Analytics, UberEats LatAm

Building Trust in the Digital Economy
Recent data leaks and misuse have put the issue of trust and digital identity at the heart of tech discussions. As users become more preoccupied and aware of the information they share, corporations need to become robust in their processes, in an effort to become privacy-centric. However, as witnessed in many cases, one bad apple can ruin the bunch, and as such, the industry needs to rally together to ensure privacy and data security for all users. View full session details.

Business Agility: How to Drive Digital Transformation
Increasingly digital and versatile competitors are disrupting all industries, from brick and mortar to services. Traditional businesses run the risk of falling behind and losing ground to new entrants in their sectors, and Latin America is no exception to this. Driving innovation is difficult in large organisations, but key to their future. How can companies foster innovation from within? When does a business need to be disrupted; should they wait until they are seeing numbers dwindle? A culture shift has happened in the disruptors, but can the disrupted follow suite? View full session details.

Fostering Innovation in Latin America
Latin America is quickly becoming a hub for entrepreneurs, innovators and disruptors across the tech and telecommunications industries. With more capital available, and experience to mentor and foster these ideas, it is time to own the revolution and disrupt the market. The closing session featured a panel with some of the most important investors, incubators and mentors in the region, followed by a pitch-contest featuring some of the most promising new companies in the region. View full session details.

Stay tuned for details on the location and date for Mobile 360 – Latin America in 2020.


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