ENABLING ECONOMIC GROWTH & DIGITAL INNOVATION

The countries within the Middle East are characterised by significant economic and social differences. While all 15 mobile network operators in the countries of the Gulf Co-operation Council are on track to have commercially launched 4G-LTE by the end of this year, a number of markets in the region still lag behind the global average in terms of 3G penetration.

Mobile is a transformative technology that has already had a significant impact upon the Arab States. Now, as the UAE and other countries in the region begin to pursue ambitious smart city initiatives and mobile broadband connections continue to increase, the role that mobile will play in connecting communities will only become more important.

The GSMA Mobile 360 Series – Middle East conference will identify and address the key challenges and opportunities applicable in all of these markets, and provide an invaluable opportunity for distinguished regional industry stakeholders from both developed and emerging markets to share their experiences and further the development of mobile broadband.

Now in its second year, Mobile 360 Series – Middle East will again be co-located with GITEX.

All organisations with interest in the Middle East and North Africa are welcome to join us for this event, and we strongly encourage the following to attend:

  • Senior-level mobile network operators
  • Leaders from related industry verticals
  • Infrastructure vendors
  • Government and regulatory agency representatives
  • Representatives of Associations, Foundations and NGOs
  • Handset and device manufacturers
  • Consultants
  • Industry Analysts

Agenda

The Mobile 360 Series – Middle East conference programme will be comprised of keynote addresses, panel sessions, and case studies to prompt audience interaction and discussion. High profile speakers from industry-leading organisations will present on a myriad of topics, including:

  • The Development of Smart Cities
  • Network Infrastructure Sharing
  • Rural Coverage
  • Digital Commerce
  • Enterprise Mobility
  • Business Models for LTE Monetisation   
13 October

10.30 – 11.45Keynote 1: Smart Cities and Smarter Living

With transformative smart city deployments underway in the UAE, Qatar and Saudi Arabia, and much of the necessary underlying infrastructure already in place, the Middle East is seeking to show the world how smart cities should be done. Often based upon the ability to forge public-private partnerships, such projects are a critical response to the ever-evolving challenges of urbanisation. As cities experience growth, resource efficiency and infrastructure bottlenecks must be tackled with sustainable solutions to avoid compromising quality of living. With these goals in mind, the mobile industry is ready to provide critical layers of mobility, trust, and intelligence. Showcasing some of the most advanced smart city projects in the world, this session will address ways in which governments and local authorities are taking a citizen-centric approach to smart cities, while making provisions for digital identity management and cloud data security and putting human values above technology. High profile speakers will discuss the fundamental building blocks for successful smart city development - from mobile authenticated access to government and healthcare services, to mobile driven payment and couponing systems - anytime and anywhere.

12.15 – 13.15Keynote 2: Realising the Socio-Economic Advantages of a Connected Society

There is great potential for mobile broadband to empower communities across both the developed and emerging markets of the Middle East and North Africa region. Tapping into the need for truly life-changing e-government and m-health services, there are a multitude of socio-economic benefits to be gained from investment into connected societies and digital enablement. For example, this region has the highest youth unemployment rate in the world and mobile operators are at the forefront of tackling this problem with targeted initiatives, facilitating access to education and job creation. Mobile infrastructure investment is vital in creating an attractive business environment and provides national policy-makers with a highly efficient mechanism for the diffusion of education, investment, and economic opportunity. What requirements do operators, governments, and regulators have in order to support private sector investment in mobile broadband infrastructure and services? This session will examine the ways in which operators and governments alike are facilitating connected societies and achieving socio-economic aspirations, considering the impact of such initiatives upon both urban and rural populations.

14.15 – 15.30Making Mobile Money for the Unbanked a Financial Success

It is estimated that 2.5 billion people in lower to middle income countries are unbanked. Yet more than 1 billion underserved people in these markets already have access to a mobile phone, which can provide the infrastructure to offer vital financial services such as payments, transfers, insurance, savings and credit. However, only 6% of the world’s mobile money services are active in the Middle East & North Africa. For mobile money to scale successfully in the MENA region as a digital payment solution, it needs to provide users with the same ubiquity of acceptance as cash or card schemes. Sub-Saharan Africa still accounts for the majority of services but with mobile money rapidly becoming a mainstream product for operators and services achieving scale, competition is now increasing among providers. Extending the digital financial ecosystem and growing revenues are among the most pertinent of concerns for operators. Furthermore, low customer activity also remains a challenge in most mobile money markets globally, with only 29.9% of registered accounts active in June 2013.  This session will highlight the status of mobile money in the Middle East and North Africa, demonstrating the real social impact that such services are having upon unbanked populations in this region.   

16.00 – 17.30Mobile Network Economics

The availability, affordability, and quality of mobile broadband services will be a key determinant of a nation’s competitiveness and relevance in the global economy. Despite diminishing commercial returns for operators, significant additional investments are required to upgrade network infrastructure in order to handle the exponential growth data traffic surging across mobile networks. This session will explore what is needed from operators, governments, regulators and other ecosystem players to ensure continued investment and the development of mobile services in the MENA region. The session will also explore what investments in physical infrastructure are required to deliver emerging services and applications, cost-reduction and strategies to extend coverage and capacity for customers, best practice regulatory frameworks, the provision and management of spectrum and how governments can support increasing investments by mobile operators in support of next-generation data services. 

 

14 October

9.15 – 10.30Keynote 1: Strategies for New Mobile Revenue Growth

According to Cisco, mobile data traffic in the Middle East and Africa grew 107 percent in 2013, well above the global growth rate of 81 percent. The Middle East and Africa is expected have the highest average annual growth in mobile data traffic, at 70 percent per year between 2013 and 2018. Despite this impressive growth in data traffic, revenue growth is expected to slow significantly in most markets. 

In order to keep pace with demand, improve customer experience and develop new revenue streams, operators must carefully evolve their business strategies and look to opportunities for innovation. This session will explore strategies to improve the customer experience, adapt to new value chains, create new digital services and develop appropriate business models. How can we as an industry ensure the entire digital eco-system from networks to devices and content are optimized for mobile delivery? How can trends like digital identity and trust management unlock innovative and profitable services for mobile operators? Where are the opportunities for growth into adjacent industries and how can operators collaborate with other ecosystem players to accelerate revenue growth? Finally, how should operators prioritise their innovation investments i.e. network innovation versus digital services? 

11.00 – 12.15Monetising LTE and Profiting from a Transition Towards All IP

With all 15 mobile network operators in the countries of the Gulf Co-operation Council (GCC) on track to have commercially launched 4G-LTE by the end of 2014, the prospect of brand new services and faster connectivity is exciting for both mobile operators and their customers. Indeed, mobile operators in many markets within this region can take advantage of the favourable combination of low levels of fixed-line connections and high smartphone penetration, which offers great promise for mobile broadband uptake. Yet, although the networks may be ready and usage is increasing, LTE penetration still remains comparatively low in the Middle East. Moreover, as internet-based communications become a viable alternative for customers, mobile operators face potential disintermediation from the mobile voice and messaging value chain. This is arguably the one of the greatest challenges facing the telecoms industry.   This session will reveal what operators are doing to monetise their networks and package and differentiate their services in a way that will communicate their true value, moving beyond the basic proposition of faster connectivity in the transition towards an all IP environment. 

13.15 – 14.30Devices, Big Data and Bringing New Services to Life

By 2020, the number of connected smartphones, tablets and notebook computers around the world is expected to surpass the 7 billion mark.  This figure, while impressive, will be eclipsed by the 25 billion or so of “other” connected mobile devices expected by 2020, including wearables, machine SIMs, and remote sensors. With this plethora of devices and sensors, comes an abundance of data which can be leveraged to deliver new useful applications and improve services. This session will present experiences of extracting, analysing and effectively using intelligence from this big data through the lens of two key areas: mEducation and mCommerce. From predictive analytics to anticipate buying habits to understanding customer preferences and creating more personalised experiences, how can retailers take advantage of big data? What is the potential for content localisation to enhance and empower teaching and learning experiences? And finally, what policies, regulations, or legislation might be needed to safeguard transparency, privacy and security?

14.30 – 15.45Transforming Enterprises with Mobility

Enterprises across the world have had to become increasingly adept at managing mobility within their organisations and many are reaping the benefits of enabling employees to work more flexibly.  The consumerization of IT and BYOD trend is now starting to gain momentum in the Middle East and organisations need to respond by having adequate security policies in place to protect corporate information. This session will address the ways in which mobile operators can play a key role in assisting their enterprise customers in managing this transition towards greater mobility. The session will also demonstrate how operators are tailoring this approach to cater for fast-growing SME segment, for whom mobile can play a crucial role in ‘levelling the playing field’ with their larger competitors, as well explore the tangible business benefits to mobility.   

Speakers

Identifying and addressing key challenges and opportunities in applicable markets, high profile speakers will present on topics including the development of smart cities, digital enablement, mobile network economics, operator growth strategies, rural coverage, big data, m-commerce, enterprise mobility and business models for LTE monetisation.

Thought leaders and industry experts from the most influential companies within the expanding mobile value chain will address topics through visionary keynote presentations, thought-provoking interviews and interactive panel discussions.

The list below gives some guidance on the topics that will be covered at Mobile 360 Series – Middle East.  This list is not exhaustive and we would welcome submissions covering additional relevant topics.

Call for Papers Topic List

  • Advertising/Marketing
  • Applications
  • Big Data
  • Business Models
  • Connected Living Automotive
  • Devices
  • Digital Identity
  • Emerging Markets
  • E-Government Services
  • Enterprise
  • Internet of Things
  • M&A/ Partnerships
  • LTE
  • M-Commerce
  • M-Health
  • M-Education
  • Mobile Enterprise
  • Next Generation Networks
  • Regulation
  • Retail
  • Rural Coverage
  • Security
  • Segmentation/Pricing
  • New Services
  • Smart Cities
  • Socio-Economic Growth
  • Spectrum
  • Video
  • Youth Unemployment 

 

CALL FOR PAPERS

The call for papers process is an important step in our research and agenda development. Thank you for your interest and submission. We are always keen to hear from companies and individuals who would like to speak at GSMA events. Please submit your speaking proposal below for Mobile 360 Series – Middle East. Call for Papers close on the 31st of July.  We will contact candidates during the third week of August.  Please note that making a submission does not guarantee a speaking slot and we are not able to give feedback on individual submissions.

 
SUBMIT YOUR PROPOSAL
Advertising/Marketing
Applications
Big Data
Business Models
Connected Living Automotive
Devices
Digital Identity
Emerging Markets
Internet of Things
M&A/ Partnerships
LTE
MCommerce
M-Health
Mobile Enterprise
Next Generation Networks
QoE
Regulation
Retail
Rural Coverage
Security
Segmentation/Pricing
New Services
Smart Cities
Socio-Economic Growth
Spectrum
Video
Presentations
Demonstrations
Panel Discussions
Smaller Discussion Groups
Yes
No
Yes
No

Registration

Registration for the Mobile 360 Series – Middle East event will open later this year. We’ll be posting information about passes and prices very soon, along with all of the details you’ll need to secure a pass.

 

FAQ

LOCATION & DATES

Where will Mobile 360 Series – Middle East be held?

The event will be at the Dubai World Trade Centre.

What are the event dates?

Monday, 13 October – Tuesday, 14 October, 2014

REGISTRATION

How do I register?

Registration will be a simple, easy process, once it opens. When it does, you’ll see a big ‘register now’ button on this page.

What’s the registration cost for Mobile 360 Series – Middle East? Are there any discounts for registering multiple colleagues?

The cost to attend will be posted soon. Any discount opportunities will be made available at that time.

Will I be able to register and pay for the conference onsite?

Yes, unless we reach the venue capacity prior to the event. If we do close registrations before the event begins, we’ll post notice on this page.

HOTEL & TRAVEL

Are hotel rooms included in my Mobile 360 Series – Middle East Pass?

No. We will suggest nearby accommodations, but securing and paying for rooms is the responsibility of the attendee.

Are discounted hotel rates available?

We are currently negotiating rates with local properties and will have hotel suggestions and discounted rates available very soon.

Where can I find more information about Dubai?

Visit Dubai’s city information portal, here.

What’s the weather like in Dubai during October?

The daily temperature averages 29C / 85F.

What’s the nearest airport?

 The city is served by Dubai International (DXB).

AGENDA & SESSIONS

What type of sessions can I expect?

We’re still finalising our exact agenda, but we’re planning on an interesting mix of keynote sessions, panel discussions, pitch presentations and case studies, allowing plenty of time for audience participation.

Do I have to sign up for specific sessions?

No. Your pass includes access to all keynotes and sessions. If more than one session is offered during a single time slot, you can select which session to attend on the day.

Will conference presentations be made available?

We always make conference presentations available to attendees. However, not all speakers make their presentations available for download. Details on how to access presentations will be shared at the event.

ADDITIONAL QUESTIONS

What if I still have unanswered questions?

Please contact us! We’re active on social media (FacebookTwitter, etc) and we’ve got a contact form further down on this page. Reach out, and we’ll respond to you as soon as possible!

Sponsors & Partners

Being a sponsor of Mobile 360 Series – Middle East allows companies to showcase their leadership in Dubai, the United Arab Emirates, and throughout the Middle East. Click the button below to download a PDF of available sponsorship opportunities.

 

 

 

 Global Partner

Platinum Sponsor

Official Media Partner

Co-Located Event Partner

Partners

 

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